OK, the other question might be: Who is visiting a Facebook page for toilet paper.

Question of a generation. I've had this same question in my head for a while; yes-social media can give you a very unique perspective into your customer base by way of what they like, who they're influenced by, et al.

But should you? "Who is visiting a Facebook page for toilet paper" might right off the cuff seem like a short, witty dismissive remark about a brand of toilet paper to some, but with the right pair of eyes you're able to see the deeper question: Just because social media is there, does that necessitate moving your brand to it?

I agree with everything you just said robomartin.