I really don't think they're going after the iPhone model. I have a Nest and love it, but don't plan on upgrading each year. After all, it's the software that really matters.
Given that, this new model makes some evolutionary design improvements and finally adds support for low voltage systems. That hardware compatibility change opens up Nest to a lot more potential customers, and I think that's what they were ultimately after. If they're going to release new hardware, why not make it a little bit better?
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I really don't think they're going after the iPhone model. I have a Nest and love it, but don't plan on upgrading each year. After all, it's the software that really matters.
Given that, this new model makes some evolutionary design improvements and finally adds support for low voltage systems. That hardware compatibility change opens up Nest to a lot more potential customers, and I think that's what they were ultimately after. If they're going to release new hardware, why not make it a little bit better?