Firstly, I looked up panopticon, and it does indeed seem like that is how modern societies are being structured now, and secondly... It is true that people generally seem to display a lack of imagination regarding all of this. The whole "ive got nothing to hide so what do i care if they surveil me" attitude comes across as selfish and naive in this light.

I wonder what ad-tech or whatever org would do if we got to a state where they just couldnt track or id people. Would we still have free entertainment on the net? would the net even still be mainstream?