I’m confused - Whats the point of a study for this, for Pete's sake, this could have been a blog post - why does the AI world need a paper for everything?

We all know how easy it is to generate emails etc at a minimum level to fool the elderly and doing that via ai is not really “jailbreaking” anyway..

Doing a study is only to get PR value and its frustrating to me why the AI world has this cargo cult world of studies and fake benchmarks with every advancement a new academic paper instead of doing normal engineering…