You've got your foot in the door so that's awesome. I think the direction you are thinking of is correct. Try to run a small experiment for the B2C company for customer acquisition. Say spend 20 bucks on google ads and measure the results. Run other types of marketing campaign to get customers. Whether you fail or succeed, send the founders the results(it will help them save time by not working on a channel that doesn't work). This way they see that you actually give a damn about them. Remember: You don't need permission to help.
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You've got your foot in the door so that's awesome. I think the direction you are thinking of is correct. Try to run a small experiment for the B2C company for customer acquisition. Say spend 20 bucks on google ads and measure the results. Run other types of marketing campaign to get customers. Whether you fail or succeed, send the founders the results(it will help them save time by not working on a channel that doesn't work). This way they see that you actually give a damn about them. Remember: You don't need permission to help.