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Comment on Ask HN: Have you hired non-tech people from HN?

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Hustle is the most valuable skill for a non tech employee. Working hard is not enough. Working smart is equally important. Usually they have a background in marketing, biz dev or a combination of both is killer.

How does one evaluate "Hustle" before working with them?

Look at what they have done in the past. See if they've worked hard and smart on getting something. It could be personal projects, getting an internship, cold emailing people etc.

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