I wonder if the best argument against this involves outcomes. How effective are these campaigns?
It seems a bunch of artifical Likes that no one will follow up on will go nowhere. In that case, someone might point out that this strategy is not working. Employee time would be better invested in improving the product, or coming up with a better marketing strategy.
If the strategy is working, then the company probably doesn't need this approach. The product doesn't take off because of these Likes, it takes off because it's a good product.
Comments
I wonder if the best argument against this involves outcomes. How effective are these campaigns?
It seems a bunch of artifical Likes that no one will follow up on will go nowhere. In that case, someone might point out that this strategy is not working. Employee time would be better invested in improving the product, or coming up with a better marketing strategy.
If the strategy is working, then the company probably doesn't need this approach. The product doesn't take off because of these Likes, it takes off because it's a good product.