This is a minefield! see forbes article on being forced to hand over your facebook password to employers: http://www.forbes.com/sites/jamespoulos/2012/03/22/employers... . I can see the potential conflict in refusing but it might be pragmatic solution to set up a 'corporate you' face book account making it clear that it is set up for work and simply being used in this way. That way you are not being forced to 'personally' endorse products which is the real issue but equally are not putting yourself in a difficult position and refusing your employer.
May be the fight is not worth anything to me personally. But look at the larger picture. By asking you to like their product they are enforcing their opinion on you, in aspects of life that they have no right to control. If we exaggerate this scene the company might tomorrow ask you to marry your coworkers because that will help them curb attrition rates.
Comments
This is a minefield! see forbes article on being forced to hand over your facebook password to employers: http://www.forbes.com/sites/jamespoulos/2012/03/22/employers... . I can see the potential conflict in refusing but it might be pragmatic solution to set up a 'corporate you' face book account making it clear that it is set up for work and simply being used in this way. That way you are not being forced to 'personally' endorse products which is the real issue but equally are not putting yourself in a difficult position and refusing your employer.
May be the fight is not worth anything to me personally. But look at the larger picture. By asking you to like their product they are enforcing their opinion on you, in aspects of life that they have no right to control. If we exaggerate this scene the company might tomorrow ask you to marry your coworkers because that will help them curb attrition rates.