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As a selected vendor, I must say they do seem focused on quality. I'm clearly biased but the impression I got from the buyer is they're being very picky.

Another thing that will be tricky is separating signal and noise. If I'm buying a birthday gift for my punk rock friend, they shouldn't bother showing me cupcakes and chocolate boxes. Seems like a no-brainer to show me gift options based on his likes.

I would love to hear more, if you have more to share.

They're selling a lot of things that you would expect to see on fab.com. And I think they only have 100 vendors to start?

All Things D has a good write up: http://allthingsd.com/20120927/say-hello-to-gifts-facebooks-...

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