Interestingly it's popularity or unpopularity would prove out two things - both of which are somewhat of a win win for Apple:
1.) If MacPhone/MacPad is popular then it would prove that there does exist a currently untapped, unaddressed market who wants Apple HW and are willing to pay a premium but do not want the locked down iOS garden which means more money for minimal effort.
2.) If MacPhone/MacPad is unpopular then it would prove that their motivation and hypothesis was correct - people do indeed come to Apple and pay the premium precisely for the walled garden and the convenience it affords.
If its indeed unpopular you could keep it around for a couple of years as an EU regulatory compliance device. Then you can say to any future regulator who wants to tear down the iOS walled garden - we tried that back in 2026 and nobody wanted it.
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Interestingly it's popularity or unpopularity would prove out two things - both of which are somewhat of a win win for Apple:
1.) If MacPhone/MacPad is popular then it would prove that there does exist a currently untapped, unaddressed market who wants Apple HW and are willing to pay a premium but do not want the locked down iOS garden which means more money for minimal effort.
2.) If MacPhone/MacPad is unpopular then it would prove that their motivation and hypothesis was correct - people do indeed come to Apple and pay the premium precisely for the walled garden and the convenience it affords.
If its indeed unpopular you could keep it around for a couple of years as an EU regulatory compliance device. Then you can say to any future regulator who wants to tear down the iOS walled garden - we tried that back in 2026 and nobody wanted it.