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Comment on Tesla's Big Gamble: Can The Electric Car Go Mainstream?

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I think in order to make the electric car go mainstream, we need to move past the idea of car ownership.

For a lot of people, car sharing provides people with the benefits they need from a car without the hassle of owning it.

In the case of electric cars, where a huge barrier to using one is the charging time, car sharing nearly completely solves the problem. Because cars are returned to the same locations in between reservations, they will be constantly charging during the time they're not being driven. Plus all the infrastructure cost is shared over the members (if, for example, you live in a city, you might not be able to install a charging station because you have on street parking)

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