How many companies can convince you to buy a product you haven't tried or heard the price for?

The flip side to this is that the iPhone's lost its marketshare to Android devices largely because of price initially. It gave competitors a chance to exist in the market and cater to a huge market that Apple largely ignored. Lower pricing(with average product at best) gave competitors like Samsung an entry into the market and today, it's given them a shot to actually compete on product.

I think it is a dangerous strategy for Apple in the long-term. There are price-sensitive nations where Apple is barely known and its competitors(such as Samsung) are dominating in a market Apple had a huge headstart in.

Something similar happened with Apple and Windows.