The two options are reach over all else, or control of its customers and overcharging them at every turn over all else.

do you have an example of "overcharging them at every turn"? looking at the Google One [1] vs Apple iCloud [2] pricing it seems pretty similar.

------ Google Apple

5 GB: free free

50 GB: N/A $0.99

100 GB:$1.99 N/A

2 TB: $9.99 $9.99

6 TB: N/A $29.99

[1] https://one.google.com/about/plans?hl=en&g1_landing_page=0

[2] https://support.apple.com/en-us/108047