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Comment on Why Your Customers Would Be Happier If You Charged Moreparent

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To piggyback on jd above...

"I think you're trying to do both business and charity at the same time, and that doesn't really work I think."

You need to charge a certain set of clients more to afford to do the rest for free. Business and charity can exist side-by-side but they can't really be combined. Charge more for 75% of who you help, then be really picky about the remaining 25%. You'll have the same warm heart and be a lot more sane. Happy workers work better and that helps everyone.

This kind of gets covered in the later part of the podcast we're commenting on, under "Price for Dear or Price for Free but Never Price For Cheap".

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