While not in consulting, I have actually found the same to be true in selling advertisements on my website.
My original plan was to sell ads at rock bottom prices - thinking that because they were inexpensive, they would sell out quickly. What I found was that the advertisements didn't sell out, and I was making rock bottom wages. I recently upped the price by 10x and have already sold an advertisement at the price, effectively making in 1 sale what would have previously taken 10 sales.
I have also thought that advertisements at such low prices signaled low quality to potential advertisers, making them less inclined to purchase from me.
Comments
While not in consulting, I have actually found the same to be true in selling advertisements on my website.
My original plan was to sell ads at rock bottom prices - thinking that because they were inexpensive, they would sell out quickly. What I found was that the advertisements didn't sell out, and I was making rock bottom wages. I recently upped the price by 10x and have already sold an advertisement at the price, effectively making in 1 sale what would have previously taken 10 sales.
I have also thought that advertisements at such low prices signaled low quality to potential advertisers, making them less inclined to purchase from me.