Mainstream Hollywood can’t use genAI in a way that doesn’t get push back because like every other intentionally built industry, it’s primarily focused on maintaining labor infrastructure for people who join the “entertainment industry.”
Agree. But Hollywood is dying, both in a similar fashion and for a similar reason as the music industry. It grew up around physical content limitations - people needed to go to theaters to see movies. The Internet destroyed that limitation.
it’s primarily focused on maintaining labor infrastructure for people who join the “entertainment industry.”
Draconian IP laws are part of this. Interestingly, if look you at things from the late 90's over the 2000's and 2010's, this factor didn't make the Internet less attractive as an entertainment option, but instead made non-celebrity culture something more people chose and cared about. Hence the rise of YouTube and social media.
History indicates that transactional consumers don’t care about any supply chain, value steam etc…or labor share of a market.
They don't, but people are tired of Hollywood franchise reboots. There was something on here about how anime is popular because it's actually doing new franchises instead of the same rehashed stuff, and it was absolutely right.
GenAI, in the sense of being something used by financed producers, assuming it gets good enough for people to not notice too much, will much more easily fall into that trap.
The real future is me, in 2045, signing on to Netflix, providing a couple inputs like talking about the type of movie I want to see, maybe a webcam recording me demonstrating some things in addition to just speaking what I want, and a GenAI generates one for me right then and there. Real people as celebrites won't exist anymore, memes will be the new celebrites: they'll all be characters other people request to see in generated movies, and their lifecycle will be about the same as Tiktok memes today. Theaters by this time will be bulldozed and have become mini nuclear power plants, with big NVIDIA logos on them.
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Agree. But Hollywood is dying, both in a similar fashion and for a similar reason as the music industry. It grew up around physical content limitations - people needed to go to theaters to see movies. The Internet destroyed that limitation.
Draconian IP laws are part of this. Interestingly, if look you at things from the late 90's over the 2000's and 2010's, this factor didn't make the Internet less attractive as an entertainment option, but instead made non-celebrity culture something more people chose and cared about. Hence the rise of YouTube and social media.
They don't, but people are tired of Hollywood franchise reboots. There was something on here about how anime is popular because it's actually doing new franchises instead of the same rehashed stuff, and it was absolutely right.
GenAI, in the sense of being something used by financed producers, assuming it gets good enough for people to not notice too much, will much more easily fall into that trap.
The real future is me, in 2045, signing on to Netflix, providing a couple inputs like talking about the type of movie I want to see, maybe a webcam recording me demonstrating some things in addition to just speaking what I want, and a GenAI generates one for me right then and there. Real people as celebrites won't exist anymore, memes will be the new celebrites: they'll all be characters other people request to see in generated movies, and their lifecycle will be about the same as Tiktok memes today. Theaters by this time will be bulldozed and have become mini nuclear power plants, with big NVIDIA logos on them.