The problem is that on the packaging Burger will be written with huge letters and then vegan is metioned somewhere in a corner. I bought cheese that was not cheese :)) Imagine my disappointment.
In your example it says “with soy protein” which seems to imply that soy protein is used in conjunction with the chicken type. And the text is smaller so it makes it seem like maybe they augment a smaller portion with soy, like ethanol used in E10 benzin.
Granted, it is rather obvious in Germany as you said because those foods are most typically purchased from a section dedicated to them and not mixed with others.
But the point I’m making is that even your example image was not clear.
In your example it says “with soy protein” which seems to imply that soy protein is used in conjunction with the chicken type. And the text is smaller so it makes it seem like maybe they augment a smaller portion with soy, like ethanol used in E10 benzin.
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Some food labelling is misleading. One example I have seen ist (small) "veggie" (big) "CRISPY CHICKEN".
But burger? Sure, burgers are often beef, but there have always been other kinds. "Chicken burger", "crab burger", so why not "veggie burger".
The EU likes making regulations, to the point that they are killing their own industry
The problem is that on the packaging Burger will be written with huge letters and then vegan is metioned somewhere in a corner. I bought cheese that was not cheese :)) Imagine my disappointment.
this is exaggerated - at least in my region.
Example: https://www.ruegenwalder.de/website/produkte/vegan/2491/imag...
Vegan cheese packaging:
https://verbund.edeka/verbund/presse/eigenmarken-portal/my-v...
https://www.verbraucherzentrale-bremen.de/sites/default/file...
Plus, usually dedicated/labelled sections and optical separation in the supermarket:
https://www.deutschlandistvegan.de/wp-content/uploads/2015/0...
https://preview.redd.it/k%C3%B6nnen-wir-das-vegane-angebot-v...
In your example it says “with soy protein” which seems to imply that soy protein is used in conjunction with the chicken type. And the text is smaller so it makes it seem like maybe they augment a smaller portion with soy, like ethanol used in E10 benzin.
Granted, it is rather obvious in Germany as you said because those foods are most typically purchased from a section dedicated to them and not mixed with others.
But the point I’m making is that even your example image was not clear.
but obviously not chicken augmented with soy
Only obvious based on context and prior knowledge.
But there are a lot of folks without that knowledge.
what knowledge and context do you miss specifically on the packaging?
So maybe we should tackle the root cause somehow instead?
That is what they are doing here. Its less work for the few people who wanna call it veggie burger to change than for everyone else to change.
I don’t understand how banning a specific term will address this general case.
Well, guess you learned a valuable lesson: always read packaging because corporations will go to any length to deceive you.
Or just make it illegal, that is less work overall.
1. even this will be illegal
2. why not: there are countless of vegetarian Burger types, one of them is one in the style of crispy chicken burgers - without meat
Ooc what did you mean by 'their own' industry? The industry of making regulations or the food industry?
I read it as general industry within the EU.