I did for a while, then I burned out of that, too.

A one man software business is very unlike being a craftsman; the work becomes a small part compared to having to do marketing, public relations, accounting, management (of external contractors to whom you hopefully delegate some work load). The problem also is that software never ends.

I figured I like being a craftsman, an artisan on well-defined projects that have a start and a natural end; not a salesman that also needs to find time to work on their eternally-growing product.