Twitter seems to just have a leadership team with a complete lack of vision.
Tweetie actually did a great job of delivering relevant ads in a way that wasn't very obnoxious at all. Then Twitter bought the client, stripped out the ads, and started delivering really lame and irrelevant "promoted tweets"
The amount of cognitive dissonance is amazing. They need to ban 3rd party clients to protect monetization, yet they don't monetize their clients in a meaningful way. They want to be a platform, yet they do everything possible to make that effort fail and piss off potential partners.
All I see from them are expensive campaigns linking traditional media to whatever the twitter platform is supposed to be. I can't see how a business model that boils down to giving teenagers a way to communicate with Justin Bieber's assistant creates any value.
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Twitter seems to just have a leadership team with a complete lack of vision.
Tweetie actually did a great job of delivering relevant ads in a way that wasn't very obnoxious at all. Then Twitter bought the client, stripped out the ads, and started delivering really lame and irrelevant "promoted tweets"
The amount of cognitive dissonance is amazing. They need to ban 3rd party clients to protect monetization, yet they don't monetize their clients in a meaningful way. They want to be a platform, yet they do everything possible to make that effort fail and piss off potential partners.
All I see from them are expensive campaigns linking traditional media to whatever the twitter platform is supposed to be. I can't see how a business model that boils down to giving teenagers a way to communicate with Justin Bieber's assistant creates any value.