Does the roadmap actually help in the B2B case though? In many companies it's just a way to disappoint the customer a bit now (because the thing they want isn't first on the roadmap) and a bit more later (because the roadmap failed).
X-team initiatives do need planning and coordination sometimes, but if you have a lot of x-team initiatives, your teams are probably set up wrong. If you fix that you can plan less.
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Does the roadmap actually help in the B2B case though? In many companies it's just a way to disappoint the customer a bit now (because the thing they want isn't first on the roadmap) and a bit more later (because the roadmap failed).
X-team initiatives do need planning and coordination sometimes, but if you have a lot of x-team initiatives, your teams are probably set up wrong. If you fix that you can plan less.