Important: this is good advice for hiring a graphic designer. After all, that's one of the main reasons they have a portfolio.
But hiring a UX designer is a completely different process, which needs to show their deep, deep understanding of product, user stories, etc.
And too many companies think that graphic designers are UX designers too. It's very rare to find designers that do both really well. And this article doesn't even mention the distinction.
Comments
Important: this is good advice for hiring a graphic designer. After all, that's one of the main reasons they have a portfolio.
But hiring a UX designer is a completely different process, which needs to show their deep, deep understanding of product, user stories, etc.
And too many companies think that graphic designers are UX designers too. It's very rare to find designers that do both really well. And this article doesn't even mention the distinction.