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Comment on Red Herring awards: a scam?

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I'm amused by the irony of the name "Red Herring". Perhaps the idiom isn't familiar to non-native English speakers?

https://en.wikipedia.org/wiki/Red_herring

Red Herring used to be a major tech magazine back in the day

http://en.wikipedia.org/wiki/Red_Herring_(magazine)

I'm with you. I thought these were one of those "ironic" type awards similar to the Darwin awards or the razzies.

https://en.wikipedia.org/wiki/Darwin_Awards

https://en.wikipedia.org/wiki/Golden_Raspberry_Award

We use the term a lot in Australia. Seems to be of British origin?

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