I was just thinking of this while coming up the elevator after picking up lunch. Instinctively people reach into their pockets to grab their phones for their 5, 6 or 12 story trip.

It's like a natural reaction - I always find this humorous because there is absolutely no service in our elevators. People just end up scrolling up, then scrolling back down.

People love to be distracted, even if it's just for 23 seconds.