I think rebranding happens so often because we are all out of lucrative ideas. It's just another tool in the "maybe this will work" pile of things that corporations do.

We have yet to see how AI will actually meaningfully change our lives and culture for profit. With the internet this was fairly obvious...the internet in our pockets at all times even more so.

So what are corporations to do? Offshore, stock buybacks, and rebrands. "Maybe this will work!"