APIs do not eliminate biz dev, but they do make it easier and faster to get deals done. I get the impression that the author might not have a firm grasp of what business development people actually do ("they do deals" is not a sufficient explanation).
I know that biz dev people love self-service APIs - and that they're no longer the gatekeepers of API keys, and can instead focus that time on creating unique partnerships and closing more deals.
Comments
APIs do not eliminate biz dev, but they do make it easier and faster to get deals done. I get the impression that the author might not have a firm grasp of what business development people actually do ("they do deals" is not a sufficient explanation).
I know that biz dev people love self-service APIs - and that they're no longer the gatekeepers of API keys, and can instead focus that time on creating unique partnerships and closing more deals.