I would suggest not requiring customers to write you for a refund. My company automatically refunds the most recent payment if the subscription is canceled within 7 days of renewal. The invoice email that we send when the subscription renews tells the customer how to get a refund. Chargebacks still happen (rarely), but if your company had this policy it would have prevented the first chargeback you mention.
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This is essentially why everyone is willing to refund these type of payments when customers reach out.
Sure, and that’s the right approach. We also issue refunds, but for that, the customer needs to write to us and ask.
I would suggest not requiring customers to write you for a refund. My company automatically refunds the most recent payment if the subscription is canceled within 7 days of renewal. The invoice email that we send when the subscription renews tells the customer how to get a refund. Chargebacks still happen (rarely), but if your company had this policy it would have prevented the first chargeback you mention.