We started to monetize the add-on after a fairly long period, definitely more than 6 mo. Those early users didn’t convert well. That’s exactly where my confusion comes from. It probably would have been better to start billing almost right away. Maybe with a lower price at first and then raise it with adding more features, but the idea is to begin charging as early as possible.
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Have you tried keeping the free users on for - say 6 months and then start charging them?
We started to monetize the add-on after a fairly long period, definitely more than 6 mo. Those early users didn’t convert well. That’s exactly where my confusion comes from. It probably would have been better to start billing almost right away. Maybe with a lower price at first and then raise it with adding more features, but the idea is to begin charging as early as possible.