Ha, of course, it could have turned out differently. As of today, most paying customers are those who registered after we removed "free" plan, not long-time users. My reflection is that no matter how much I tried to rationalize it, I was convinced that for people who had been happily using the product for years, paying $10/mo wouldn’t be a problem. And I honestly don’t know if it would have made any difference if the price were $5 or $4 — or if it’s just a kind of protest. Interestingly, we also have an annual plan for $100, and it’s chosen fairly often — again, mostly by new users coming straight from the trial.
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Ha, of course, it could have turned out differently. As of today, most paying customers are those who registered after we removed "free" plan, not long-time users. My reflection is that no matter how much I tried to rationalize it, I was convinced that for people who had been happily using the product for years, paying $10/mo wouldn’t be a problem. And I honestly don’t know if it would have made any difference if the price were $5 or $4 — or if it’s just a kind of protest. Interestingly, we also have an annual plan for $100, and it’s chosen fairly often — again, mostly by new users coming straight from the trial.