I'm glad I saw this comment on here. I was thinking the same thing. Why did they make it over obvious (at the beginning of the article) that the author was the CEO? Why not just a simple tagline at the end or put that whole block of text at the end of the article. By making it such a big deal at the beginning, like they did, I did exactly what you did. I scrutinized the article much more, naturally, because I figure it had more importance since it was such a big deal that it was "written by the CEO".