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Don't tell me what Netvorx is "for", tell me what Netvork "does" - what it does for me, my company, my friends, my network. What's the benefit of registering, using, promoting, etc.

I had to look at your blog to get any idea of what might be behind the sign-up. That's bad. In real life (ie: not when voyeuristically looking at someone else's start-up), I'd have not stayed on the home page for 5 seconds and I'd have back-buttoned, or apple-l'd (hey, my MBP is old) away.

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