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Comment on Ask HN: How would you launch a Yelp-like site?

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Here's what I learned from the interviews I did on Mixergy:

Jon Bischke told me he launched his community on eduFire by asking his personal contacts to add content first.

Seth Godin told me that you need a heretic message. (Yelp's message was that communities trump experts.)

Jason Siminoff told me he had Google alerts go off when bloggers talked about his industry--and then engaged them personally.

Jason Fried said 37signals decided to teach what they knew as a way of drawing people in.

Mateo Gutierrez told me that he always searches his sites' records for influencials and then he gives them power so they can encourage other users to participate.

Derek Sivers said launch your site and don't worry if it's crappy and no one uses it at first.

Douglas Atkin told me that he studied cults and noticed that the ones that let their members talk to each other were more likely to grow.

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