Thanks for the feedback. Seems like we're missing the mark a bit with our story telling. Maybe the audio might have helped. The demo showed a study where the reseracher wanted understand the user behavior of rescue dog owners, maybe to launch a community website for these owners.
The target right now is for people who want to collect a lot of qualitative feedback over time from a select user group. Use cases include beta tests or a screened users from a particular segment (new users, freelancers vs. enterprise, etc.). The goal is to understand user behavior so you can solve real pain points or tweak your value prop to reach them better. One powerful reserach technique is user diary studies (which is where we got our namesake).
We think that user diary studies can be pretty powerful, but they take a lot of time and effort to run. All methods out there are a trade off between ease of use or high maintenance. We want there to be free communication (more qualitative data) yet preserve organization (each user gets their own feed). That way, over time, you get a rich story about Jane, the freelance designer in the midwest, versus John, the cupcake shop owner in Manhattan. Then you can really understand what's driving user behavior for each, and you can take those insights and focus your product accordingly.
Comments
Thanks for the feedback. Seems like we're missing the mark a bit with our story telling. Maybe the audio might have helped. The demo showed a study where the reseracher wanted understand the user behavior of rescue dog owners, maybe to launch a community website for these owners.
The target right now is for people who want to collect a lot of qualitative feedback over time from a select user group. Use cases include beta tests or a screened users from a particular segment (new users, freelancers vs. enterprise, etc.). The goal is to understand user behavior so you can solve real pain points or tweak your value prop to reach them better. One powerful reserach technique is user diary studies (which is where we got our namesake).
We think that user diary studies can be pretty powerful, but they take a lot of time and effort to run. All methods out there are a trade off between ease of use or high maintenance. We want there to be free communication (more qualitative data) yet preserve organization (each user gets their own feed). That way, over time, you get a rich story about Jane, the freelance designer in the midwest, versus John, the cupcake shop owner in Manhattan. Then you can really understand what's driving user behavior for each, and you can take those insights and focus your product accordingly.