Along the lines of do one thing and do it well: Start narrow but deep in an area that you either know well or have connections to. Excel in a small, defined area in order to build buy-in from businesses and credibility with your audience and then branch out.
Whether it is a core of local businesses, online businesses run by people you know, etc make sure that there is actual value to the service rather than a smattering of unrelated content.
I agree with the comment above. Start small, maybe your neighborhood mall. You could probably try and get the mall management on board since you will be promoting the businesses that lease from them.
Also get those businesses to promote your service in their stores by establishing a relationship with each of them and in return, give them incentive for using your service.
Comments
Along the lines of do one thing and do it well: Start narrow but deep in an area that you either know well or have connections to. Excel in a small, defined area in order to build buy-in from businesses and credibility with your audience and then branch out.
Whether it is a core of local businesses, online businesses run by people you know, etc make sure that there is actual value to the service rather than a smattering of unrelated content.
I agree with the comment above. Start small, maybe your neighborhood mall. You could probably try and get the mall management on board since you will be promoting the businesses that lease from them.
Also get those businesses to promote your service in their stores by establishing a relationship with each of them and in return, give them incentive for using your service.