Nicely done, I have no idea what it has to do with user tests though. Could one not simply get the exact same functionality by having user send emails, and then viewing them in your inbox? Don't get it.
Hi there. Yes you could. But in my experience in the past, that gets messy real fast. Can you imagine sending email blasts to even 30 people and getting feedback from those people and then wanting to dive deeper with a few of them? Not to mention you also need to BCC everyone to protect ppl's privacy. Then all the feedback is all mixed together with the rest of your email. Yes, there's lots of workarounds like using Mail Chimp and setting up email filters and folders. But it gets old really fast. And that's only the data gathering aspect.
The other half of it is to organize the data automatically so that each user's personal story comes through. One way to do that is to get people to register for some blog like tumblr and post to that, but that's a lot of responsibility on your tester and will likely reduce their response rate.
We aim to fix this tradeoff. And we free up your time to actually act on the feedback and insights.
Also, we've got a bunch of ideas to make it richer beyond just emails--lean startup MVP...maybe we were too minimum here?
"Communicate with users from an integrated dashboard
Free your inbox. Forget BCC & mail merge." The other two benefits are not so clear to me... "No messy onboarding required." what does that mean?
"No messy onboarding required" - it means that your testers don't have to signup or login to send feedback. Their interface is purely email. You pose questions from our dashboard, they get sent an email secretly on the backend. When they reply to that email, it comes back into their feed (which is the third benefit).
Think of it as if you wanted each user to use Posterous to send feedback, except their blog is already private, and they just reply to an email prompt from you to post to it.
Does that make more sense and seem valuable? How might you rephrase the last 2 benefits to make it more clear?
Comments
Nicely done, I have no idea what it has to do with user tests though. Could one not simply get the exact same functionality by having user send emails, and then viewing them in your inbox? Don't get it.
Hi there. Yes you could. But in my experience in the past, that gets messy real fast. Can you imagine sending email blasts to even 30 people and getting feedback from those people and then wanting to dive deeper with a few of them? Not to mention you also need to BCC everyone to protect ppl's privacy. Then all the feedback is all mixed together with the rest of your email. Yes, there's lots of workarounds like using Mail Chimp and setting up email filters and folders. But it gets old really fast. And that's only the data gathering aspect.
The other half of it is to organize the data automatically so that each user's personal story comes through. One way to do that is to get people to register for some blog like tumblr and post to that, but that's a lot of responsibility on your tester and will likely reduce their response rate.
We aim to fix this tradeoff. And we free up your time to actually act on the feedback and insights.
Also, we've got a bunch of ideas to make it richer beyond just emails--lean startup MVP...maybe we were too minimum here?
"Communicate with users from an integrated dashboard Free your inbox. Forget BCC & mail merge." The other two benefits are not so clear to me... "No messy onboarding required." what does that mean?
"No messy onboarding required" - it means that your testers don't have to signup or login to send feedback. Their interface is purely email. You pose questions from our dashboard, they get sent an email secretly on the backend. When they reply to that email, it comes back into their feed (which is the third benefit).
Think of it as if you wanted each user to use Posterous to send feedback, except their blog is already private, and they just reply to an email prompt from you to post to it.
Does that make more sense and seem valuable? How might you rephrase the last 2 benefits to make it more clear?