I did it with a Horoscopes app on Facebook. I don't own it, my employer does. In October of last year it was at 12,000 users a day, and now it is 1.8 million users a day.
I did it by having a really nice app, really understanding how to grow an app on the Facebook platform, and a combination of black magic and luck.
If I had to do it all over again, I'd do a couple things: try to get into the build-measure-learn loop faster, and once inside BML space try to loop around faster. Second, for funnel optimization focus on removing or rearranging steps, as opposed to optimizing the conversion from one step to another.
For iOS it launched on Aug 28, and it was at #5 for the Lifestyle / Free section for a while. It's been a really fun ride and I've learned a ton about growing apps on FB and mobile.
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I did it with a Horoscopes app on Facebook. I don't own it, my employer does. In October of last year it was at 12,000 users a day, and now it is 1.8 million users a day.
I did it by having a really nice app, really understanding how to grow an app on the Facebook platform, and a combination of black magic and luck.
If I had to do it all over again, I'd do a couple things: try to get into the build-measure-learn loop faster, and once inside BML space try to loop around faster. Second, for funnel optimization focus on removing or rearranging steps, as opposed to optimizing the conversion from one step to another.
@idoh - awesome job. 1.8million users a day is fantastic!
if you want, feel free to link us to the app. would love to see it.
keep us posted if you work on another great app like that.
Here is the link: https://apps.facebook.com/horoscopes/
It is also on the iOS app store: http://itunes.apple.com/us/app/horoscope-astrology-experts/i...
For iOS it launched on Aug 28, and it was at #5 for the Lifestyle / Free section for a while. It's been a really fun ride and I've learned a ton about growing apps on FB and mobile.