Yes, we'll need an umbrella name. But right now it's more important for it to be immediately obvious what the problem is that we can help with, since we rely on self-diagnosis, (the user is actively looking for a sleep solution either online or in Boots store).
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If it branches out to things other than sleep, then don't you think you will need a new name?
Yes, we'll need an umbrella name. But right now it's more important for it to be immediately obvious what the problem is that we can help with, since we rely on self-diagnosis, (the user is actively looking for a sleep solution either online or in Boots store).