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Comment on Apple sues Polish grocery store over the letter A

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What I find amusing is that Apple has almost certainly just raised the profile of a.pl and given them a boost.

In the UK online food delivery is very competitive and businesses like this come and go fairly frequently. As soon as supermarkets get involved in home delivery these companies all start struggling.

I think it is fairly obvious a.pl has nothing to do with Apple or their brand. If Apple had waiting there was a less than insignificant chance the company would run out steam anyway..

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