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Absolutely. When we started growing (I was employee #3, we were about 20 people when I left), we didn't use our own product for our own needs. It wasn't designed for a tiny startup, it would be like building a sand castle with a bulldozer.

But we started as a "boutique" company that implemented everything requested by our then small number of clients (mainly out of desperation, we were self-funded and we didn't have much leeway, we needed those clients). It was as flexible as it gets before the LLM times.

But after a while, you start noticing patterns, an understanding of what works and what doesn't in a given context. Our later customers rarely requested a feature that we didn't already have or we didn't have a better alternative of. It's not like we had a one-size-fits-all solution that we forced on everyone. We offered a few alternative ways of working that fit different contexts (hiring an airline pilot is a very different context than hiring a flight attendant). And in time, this know-how started to become our most important value proposition.

At some point we even started joking about leaving the software business and offering recruitment consulting services instead.

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