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Comment on Ask HN: How do you get your devs to understand your customers?

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We've tried things like visiting customers in person

The devs are the ones doing this?

encouraging devs to reach out to customers
encouraging devs to pair with customer-facing staff

Are the devs actually doing these things or are you just encouraging it?

They are doing it a little bit, but rarely initiated.

So is your problem that you can't think of any better ways to encourage or require those things? Enough that your devs will start actually bothering to do them in useful amounts?

Yeah basically. I think we might just be thinking about it wrong.

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