This is the first time OpenAI has acknowledged that its default pricing model doesn’t scale globally.
Not everyone will pay $20/month. But everyone wants AI.
This India-only plan isn’t just localization, it’s market conditioning. Subsidized entry to hook a new user class, then upsell over time as usage becomes habitual.
Feels like the beginning of a playbook we’ll see rolled out in LATAM, SEA, and Africa next
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This is the first time OpenAI has acknowledged that its default pricing model doesn’t scale globally.
Not everyone will pay $20/month. But everyone wants AI.
This India-only plan isn’t just localization, it’s market conditioning. Subsidized entry to hook a new user class, then upsell over time as usage becomes habitual. Feels like the beginning of a playbook we’ll see rolled out in LATAM, SEA, and Africa next
100%, I think this also being driven by FOMO around how you can not leave biggest people centres aside...
Exactly given that they've added UPI apart from credit cards as the payment method, says it all.