Saw this today and instantly liked the UX. This is not the first attempt to cross spreadsheets and LLMs, but I like the conceptual simplicity here and how clearly it packages "multi-chat + one extra dimension" pattern.

I imagine it works by:

- treating non-enrich columns as inputs

- running a prompt contained in the "description" of the enrich-column against web-enabled LLM

- populate the answer

- repeat for every enrich-column (each column corresponds to a different prompts against the same "subject")

- repeat for each row/subject

I run flows like this in Python almost every day and they were able to capture it perfectly in their UI I think.

I see they realized that "cold-email marketing" is a killer use-case and built-in templated send-email feature as well.