Other ads just take up screen space and bandwidth: they displace more useful uses of these scarce resources, but they don't cause any direct harm. By contrast, ads targeting people in the market for a good or service actively displace quality signals. In doing so they make quality uneconomical and thus destroy it. They make the world a worse place.
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This is the worst kind of advertisement.
Other ads just take up screen space and bandwidth: they displace more useful uses of these scarce resources, but they don't cause any direct harm. By contrast, ads targeting people in the market for a good or service actively displace quality signals. In doing so they make quality uneconomical and thus destroy it. They make the world a worse place.