I am running through the name game right now with my cofounders. I joined 3 months after they had incorporated with equal share, however this led me to inherit their name and website. It took me 4 months to get them to change their website (actually it was only until a client told them it was ridiculous that they relented). Now 8 months in of discussing changing the name, I finally convinced them and they started bouncing around ideas. Most equally bad. I finally just set a deadline (3 pm today) for us to pick one. I will update in an hour with more info on our process and the outcome...