The domination of ads on the internet, as I remember it, came about around the time Google exploded in popularity. At the time there were still free services paid for by ad-banners, but it was to pay for services, not content.

Whether it's mindless "recipe blogs", the YouTube spam of reviewers being paid to lie about products, or the instagram Influencers (the fact that people call them that un-ironically is insane), I welcome the death of content. The "normal" web will still be here when it all goes away.