In any case, my thinking goes like this: If I had to buy SEOmoz in one lump sum for rest of my life the value of the product to me is probably close to $5000. That's what I'd pay for a lifetime subscription just for MRFS.
I can either pay $5,000 (hypothetically) and have it forever, or slowly enter in at $99 a month. If I cancel within 4 years I win, if I cancel after 4 years SEOmoz wins.
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Wow. That's interesting. I'm sure you probably have data validating this but how does anyone explain it?
Is it because a recurring payment implies they only have to pay as long as they are using the product?
Take SEOmoz for example. I subscribed to them for a while.
I used it for the website: http://http://metalranchandfarmsigns.com/, which on average before Google killed me made $200 - $300.
In any case, my thinking goes like this: If I had to buy SEOmoz in one lump sum for rest of my life the value of the product to me is probably close to $5000. That's what I'd pay for a lifetime subscription just for MRFS.
I can either pay $5,000 (hypothetically) and have it forever, or slowly enter in at $99 a month. If I cancel within 4 years I win, if I cancel after 4 years SEOmoz wins.
I cancelled in a few months.