I was going to shout out Tesco specifically, for a similar feature they have on their website/app in Ireland/UK.

If you find a product's page, there's an "other items on this shelf" section which shows items that are located next to it. It's probably not intended to help you locate things, but it's incredibly helpful for it.

Adds way more things for you to notice and tell you're in the right location. Same haystack, more needles.