I'm guessing that program is a way to get some free workforce (at the price of hotel/tickets) to demo Samsung products - like independent - but carefully selected and instructed by Samsung, of course - fans of the product instead of regular (and probably more expensive) marketing people. Just like ads where "regular people" read the script instead of professional actors - supposedly it makes the message so much more authentic.
Unfortunately, the bloggers were not told about the nature of the program and thought it is entirely different thing where the company invites independent journalists to write about their product. It totally makes sense to me that two branches of marketing don't communicate properly and get vastly different ideas about what the program is and then poor bloggers left at the whim of erratic and not very smart petty manager that threatens them when things not go as planned. For me, this madness totally makes sense in a general way things don't make sense in big companies.
Comments
I'm guessing that program is a way to get some free workforce (at the price of hotel/tickets) to demo Samsung products - like independent - but carefully selected and instructed by Samsung, of course - fans of the product instead of regular (and probably more expensive) marketing people. Just like ads where "regular people" read the script instead of professional actors - supposedly it makes the message so much more authentic.
Unfortunately, the bloggers were not told about the nature of the program and thought it is entirely different thing where the company invites independent journalists to write about their product. It totally makes sense to me that two branches of marketing don't communicate properly and get vastly different ideas about what the program is and then poor bloggers left at the whim of erratic and not very smart petty manager that threatens them when things not go as planned. For me, this madness totally makes sense in a general way things don't make sense in big companies.