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The periodicity reflects the allowed solutions to the Schrödinger equation for electrons in atoms. It is not some branding teams' genius design innovation.

Ironically, you are in a superstate between "can" and "should".

It is _also_ a colorful collection of boxes that a billion+ people could instantly identify.

Cashing in on that global cultural awareness is just the kind of innovation a genius branding team needs.

It does annoy me when 'Periodic Tables of X' are just lists of color coded boxes, but I get it.

The problem - and it is a problem - is that this is not a good thing.

A billion+ people instantly identify police, but dressing like a cop is a crime.

FWIW, there are other styles which emphasise other aspects. https://en.wikipedia.org/wiki/Types_of_periodic_tables

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