To quote a TV show Community character Jeff Winger:

What makes humans different from other animals? We're the only species on earth that observes Shark Week. Sharks don't even observe Shark Week, but we do. For the same reason I can pick up this pencil, tell you its name is Steve and go like this... [breaks pencil. Abed reacts in shock] Jeff Winger: and part of you dies just a little bit on the inside. Because people can connect with anything.