Oh, but I don't. What do you think is the valuation of TV networks these days? Brand reinforcement advertising is worth much less than intent-based ads that leads to instant conversion.
"A stat like $3.5 million for 30 seconds of airtime may see a serious hit in the future as advertisers realize that the internet can yield just as big an audience as football without having to go through NBC."
>"A stat like $3.5 million for 30 seconds of airtime may see a serious hit in the future"
Ok, and until then the advertisers are still writing checks. You're not making a point that convinces people to stop using an advertising revenue model right now.
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Oh, but I don't. What do you think is the valuation of TV networks these days? Brand reinforcement advertising is worth much less than intent-based ads that leads to instant conversion.
"A stat like $3.5 million for 30 seconds of airtime may see a serious hit in the future as advertisers realize that the internet can yield just as big an audience as football without having to go through NBC."
http://www.forbes.com/sites/davidthier/2012/01/30/the-end-of...
>"A stat like $3.5 million for 30 seconds of airtime may see a serious hit in the future"
Ok, and until then the advertisers are still writing checks. You're not making a point that convinces people to stop using an advertising revenue model right now.